Email sequences and newsletters, written in Polish
Polish subscribers often get the English campaign a day late, run through a translation tool. Or they get nothing at all. I write welcome sequences and newsletters in Polish. You brief me in English, and the copy comes ready to paste into the tool you already use.
from €60 excl. VAT · usually 3 working days
Kawa już jedzie. Zanim dojedzie: jak ją mielić
In English: Your coffee’s on its way. Before it arrives: how to grind it
Email sequences and newsletters, written in Polish
Polish subscribers often get the English campaign a day late, run through a translation tool. Or they get nothing at all. I write welcome sequences and newsletters in Polish. You brief me in English, and the copy comes ready to paste into the tool you already use.
from €60 excl. VAT · usually 3 working days
Kawa już jedzie. Zanim dojedzie: jak ją mielić
In English: Your coffee’s on its way. Before it arrives: how to grind it
Why translated emails read oddly in Polish
A translated email isn’t wrong, exactly. It just sounds as if it was written for somebody else. Gender: Polish past-tense verbs carry it, so I rewrite sentences that would otherwise force a guess. Formal or informal: many consumer brands write to Polish customers with the informal *ty*; plenty of B2B lists expect *Pan/Pani*. And the calendar: the long weekend at the start of May (*majówka*) empties a lot of inboxes, which a send plan built around another country’s holidays won’t know.
Five emails over ten days
This is how I usually lay out a welcome sequence, counting from the day someone signs up. Your send plan follows the same shape, adjusted to your triggers and your offer.
Day 0
Welcome. Delivers what the sign-up form promised, and says honestly how often you’ll write.
Day 2
Who’s behind it. One story instead of a list of company values.
Day 4
One doubt. The objection you hear most from Polish customers: price, delivery times, returns, or “is this even for me?”
Day 7
Show it. What the product looks like in use, step by step. No invented reviews.
Day 10
The offer. One offer, clearly stated. If there’s a deadline, it’s a real one.
Onboarding for software runs tighter, with the early emails closer together and each one tied to a step in the product. Sales sequences are often shorter. We set the timing after the brief.
In the file
- every email in send order, in Google Docs or Word, plus a plain-text version
- three subject lines and a preheader for each email
- a send plan: the day, the trigger ("no purchase after email 3") and what each email is for
- button and link text, with a note on where each should point
- an English gloss under each email, so your team can sign off copy it can’t read
- dates, prices and numbers in Polish format (15.09.2026 · 1299,00 zł)
- Five-email sequence (welcome, sales or onboarding)
- €360 excl. VAT · first draft usually in 10 working days · 2 revision rounds
- Single newsletter, up to 3,000 characters
- from €60 excl. VAT · usually 3 working days · 2 revision rounds
- Regular newsletter
- on a retainer, from €430 a month · 3-month minimum, then one month’s notice
- Written in English instead
- €500 for the sequence, from €90 per newsletter
Included
- subject lines and preheaders, the send plan, English glosses, a short call after the brief (in English), and the economic rights to the copy, which pass to you once it’s paid in full
Costs more if
- the sequence runs past five emails
- you need separate versions for different segments
- an email runs over 3,000 characters
- you need it in a rush (+50%, if the calendar allows)
- you want an extra revision round (15% of the price, min. €60)
Not included
- sending and automation setup
- HTML templates and design
- images
- list building and marketing consent
Email and newsletters on the price list
Prices are shown net of VAT. I’ll add a VAT line once that’s settled on my side.
Plan first, then the emails
Brief, in English.
Who’s on the list, why they signed up, and what you’ve sent them so far. Include your last two or three campaigns, even if they’re in English.
The plan first.
You approve the sequence map (which email goes when, and why) before any copy exists.
All five in one document,
in send order, each with its English gloss underneath.
Two rounds of comments.
Leave them in English; the Polish is my job.
You paste it into your tool.
If your template has length limits, send them with the brief and I’ll write to them from the start.
Sample: a bookshop’s welcome email
An invented online bookshop: the brief, a welcome email with three subject lines to choose from, and the card in the parcel that carries the same voice. It’s a sample, not client work.
Rozwijaj bez nożyka. Okładki Ci podziękują.
In English: Unwrap them without a knife. The covers will thank you.
Before and after the emails
- Landing page copy
the page your offer email points to
- Product descriptions
so your email links land on product pages written in Polish, not translated into it
- GuideHow to brief a copywriter
the template works fine in English
Email questions
Will you set the emails up in Klaviyo or Mailchimp for us?
No. You get copy that’s ready to paste, and whoever runs your email tool builds the flows. The send plan spells out every trigger and delay, so nobody has to guess what goes where.
What about transactional emails: order confirmations, password resets?
Those sit closer to microcopy than to newsletters: short texts, lots of variants, fields the system fills in. I quote them together with your shop or app microcopy. Microcopy and UX writing
We already have an English welcome sequence. Can you adapt it rather than start over?
Often that’s the sensible route: the structure’s been tested, and only the language needs work. If the emails just need adapting, that’s transcreation, priced per 1,000 characters of the source. If they need rethinking for Polish readers, it’s a new sequence at €360. I’ll tell you which once I’ve read them. Transcreation
Will subject lines with Polish characters display properly?
In any current email client, yes: ą, ę, ł and the rest are ordinary UTF-8. If your preview shows question marks, it’s an encoding setting in the tool. Dropping the accents isn’t the fix, because Polish without them reads like a text message from 2005.
We’d like a monthly Polish newsletter. How does that work?
Either as single newsletters from €60 each, or on a retainer from €430 a month: a 3-month minimum, then either side can end it with one month’s notice, effective at the end of a calendar month. On a retainer we agree the topics ahead of time, so each issue isn’t started the night before it goes out. Retainers on the price list
Who’s on your Polish list?
A few lines in English is enough: what you sell, who signs up and what they get for it. I usually reply within 2 working days (Mon–Fri, CET).